BitMEX
Produced an onboarding course to introduce green investors to cryptocurrency trading
Results: Increased product adoption rate & reduced time-to-value.
BitMEX Academy: Operator’s Course
Problem: Crypto-curious investors entering the market and joining BitMex’s platform did not understand how to put on trades.
Those of us who are already immersed in crypto often forget that there are many others who are clamoring to learn more, but are unsure of where to turn and intimidated by the sheer amount of information out there. BitMEX Academy will evolve into a central gathering place for people, no matter their level of knowledge, to come together and build practical crypto knowledge.
Alexander Höptner, CEO of BitMEX
Solution: I consulted the executive team building BitMEX Academy and worked alongside vendors, contractors, and in-house teammates to produce an onboarding course with interactive video. I identified requirements for hosting our interactive videos, designed sample UI screens, and worked with in-house developers to choose a LMS that fit the needs of their project.
Results: Our course was launched to an audience of ≈2 million customers. The project inspired an acquisition by the Genius Group and laid the foundation for a future Bitcoin Academy project.