Jordan Musser: Badass Mothers Post-Partum Fitness Course
Problem: Jordan Musser, a fitness creator, mother, and bodybuilder, was offering personal training on a one-to-one basis and looking for ways to scale her services. Jordan Musser posted a photo of herself breastfeeding at a bodybuilding competition on Instagram that went viral. An audience of naysayers, supporters, and medical professionals quickly took sides on whether it was healthy or appropriate for a mother to breastfeed a baby while competing in an extreme fitness competition one year after childbirth.
Solution: Seeing an opportunity to serve young mothers who supported her lifestyle, Jordan and I designed a 12-week fitness course with video demonstrations that would help postpartum mothers repair their core and become mobile again. When our program was ready, Jordan submitted an article about her experience going viral to HuffPost and made a television interview appearance.
Results: With the added visibility of media appearances, over 50 customers signed up for Jordan’s fitness course, and the experience laid a foundation for her to develop more educational products in the future.
Work samples:
Compilation of exercise demo videos from the course
Course landing page